Summer Course - AI-READY HOSPITALITY: TURNING INTELLECTUAL CAPITAL INTO SERVICE ADVANTAGE

Course Description

"AI-Ready Hospitality: Turning Intellectual Capital into Service Advantage is an international online summer course that explores how hospitality and tourism organizations can use intellectual capital, such as human capital, structural capital, and relational capital to build service advantage in the AI-driven service economy. Through expert lectures and interactive discussions, participants will examine AI adoption in hospitality, including service innovation, guest experience, data governance, ethics, operational efficiency, reputation management, and human-AI collaboration. The course emphasizes that AI readiness is not only about technology adoption, but also about preparing people, systems, knowledge, data, and customer relationships to support responsible, sustainable, and competitive hospitality services. Participants will also connect the topic with SDG 8, SDG 9, SDG 12, and SDG 17."

Course Features

• Admission: Sep 4 2026 - Sep 30 2026
• Course: Sep 4 2026 - Sep 30 2026
• Seats Available: 100
• Faculty / School: FACULTY OF SOCIAL AND POLITICAL SCIENCES
• Time: 01:00 PM - 04:00 PM
• Classes : Online

Website

Learning Outcomes

• 1. Explain the concept of AI-ready hospitality and its relevance to the next service economy.
• 2. Analyze the role of human, structural, and relational capital in strengthening hospitality service advantage.
• 3. Identify opportunities and risks of AI adoption in hospitality, including guest experience, efficiency, privacy, ethics, and service quality.
• 4. Discuss the importance of reskilling, SOPs, knowledge management, data governance, and reputation management in AI-ready hospitality.
• 5. Develop practical recommendations for responsible AI adoption in hospitality and tourism organizations.
• 6. Communicate key learning reflections through a public-facing output while applying ethical acknowledgement and responsible information sharing.